While San Francisco dominates, Apple occasionally uses a second custom font for emotional moments: . Introduced in 2019, New York is a serif typeface designed to pair with San Francisco. In keynotes, you might see New York used for quotes from Steve Jobs, for invitations, or for narrative transitions. The serifs provide a humanist, traditional counterpoint to the cold precision of San Francisco.
For nearly two decades, Apple's corporate face was a custom variant of , known as Apple Garamond. As an elegant serif typeface, it conveyed a sense of history, craftsmanship, and intellectual seriousness, helping to distinguish Apple's creative and user-friendly machines from the utilitarian, business-focused computers of the era.
: The standard version used for large-scale displays, including presentation slides, iPhone, and Mac interfaces. what font does apple use in their keynote presentations
Apple uses its own custom sans-serif typeface, , for its modern Keynote presentations. First introduced in 2014, this sleek and highly legible font serves as the core typographic backbone across all Apple user interfaces, marketing materials, and high-profile keynote events.
The system automatically switches between SF Pro Display (for text 20pt and larger) and SF Pro Text (for smaller text) to optimize legibility. While San Francisco dominates, Apple occasionally uses a
: SF Pro automatically shifts tracking and letter spacing depending on the font size. The "Display" variant features tighter spacing for bold, sweeping slide titles, while the "Text" variant opens up gaps between characters to keep body paragraphs legible from the back of an auditorium.
If you're looking to create a presentation in Apple's style, from Apple's developer website is the best place to start. Would you like tips on using this font to create effective, minimalist slide layouts? Fonts - Apple Developer The serifs provide a humanist, traditional counterpoint to
The open spaces within letters (like 'e' and 'c') are wider, preventing characters from blurring together under harsh stage lighting.