Rosalind Krauss | Reinventing The Medium Pdf [upd]

Krauss, Rosalind E. "Reinventing the Medium." Critical Inquiry , vol. 25, no. 2, 1999, pp. 289–305. (Part of a special section titled "Angelus Novus: Perspectives on Walter Benjamin").

The new medium is formed by remembering and recycling the conventions of the old.

Krauss, Reinventing The Medium (Critical Inquiry 1999) - Scribd rosalind krauss reinventing the medium pdf

Finding the PDF of Rosalind Krauss's "Reinventing the Medium" is the first step to understanding one of the most significant theoretical shifts in modern art history. While the document can be elusive on the open web, it is readily available through standard academic channels. More importantly, the ideas contained within those 16 pages—the post-medium condition, technical support, and the ghost of Clement Greenberg—remain essential for anyone trying to understand how art operates in the age of digital reproduction. Krauss does not destroy the medium; she saves it from irrelevance by showing that it was never about the paint on the canvas, but about the logic of the tool.

“Reinventing the Medium” has been enormously influential, but also contested: Krauss, Rosalind E

—a state where traditional distinctions between artistic media like painting and sculpture have collapsed. Instead of viewing this collapse as a total loss, argues that artists can "reinvent" the medium by adopting a "technical support"

Key takeaways from her position include: 2, 1999, pp

's focus on physical materials (like the flatness of canvas) toward "technical supports" that are discursive and historical. The Power of Obsolescence: Inspired by Walter Benjamin

No discussion of Krauss's work is complete without acknowledging her complex, lifelong relationship with Clement Greenberg. While she began as a follower of his formalist approach, she gradually broke from him. However, as one Dutch critic notes, even in "Reinventing the Medium," she is still "haunted" by his notion of the medium.

Reinventing the Medium" (1999) Rosalind Krauss explores how photography shifted from an aesthetic object to a theoretical one, eventually leading to a "post-medium condition" where artists must invent their own specific "technical supports"