Easyjet Rounded Book Font New -
Leo looked at his ticket. It had changed. Where it once said Standard Economy , it now read EasyJet Rounded Book – New Edition .
The logo is where easyJet's brand story begins. The airline's name is written in , a typeface designed by Oswald Bruce Cooper and released in 1922. It's a bold, heavy serif font with a distinctly friendly and playful character, thanks to its soft, rounded edges.
One of the key features of the EasyJet Rounded Book Font New is its simplicity and legibility. The font has been designed to be highly readable, even at small sizes, making it perfect for use on signage, digital screens, and print materials. The rounded edges also give the font a softer, more approachable feel, which aligns perfectly with easyJet's customer-centric approach.
Furthermore, some industry sources point out that "EJ Rounded Book" is similar to . This is a significant clue. VAG Rounded is a geometric sans-serif originally designed in 1979 as the corporate typeface for the Volkswagen Group (Volkswagen AG). It was created by rounding the terminals of a standard sans-serif like Futura. VAG Rounded is known for its clean, friendly, and approachable feel—a perfect match for describing easyJet's secondary font. This similarity is a great starting point for finding high-quality alternative typefaces if you cannot license the proprietary font. easyjet rounded book font new
To build an interface that feels contemporary without losing the signature "friendly" texture of Cooper Black, the airline introduced a proprietary typographic family: .
EasyJet’s branding success stems from its strict adherence to simplicity. Whether text is rendered in the iconic Cooper Black on an orange fuselage or laid out in a clean, geometric book font across their newest check-in screens, the objective remains exactly what the brand guidelines recommend: Don’t overcomplicate. Tell it like it is. Be direct and get to the point.
: The brand uses its custom rounded typography to anchor social media campaigns, print advertisements, and public relations announcements, smoothly linking its digital ticket counter experience with its physical fleet. Leo looked at his ticket
By utilizing the Rounded Book typeface for app labels and instructions, the brand strips away visual noise. The softened letterforms convey an implicit psychological message: the booking process is straightforward, unpretentious, and stress-free. Visual Integration Across Touchpoints
You can find free versions online, but these are typically for personal use only. For any commercial application, you must obtain a proper license from easyJet or use a legally sourced alternative.
As noted in brand studies, this font plays a crucial role in building the "easy" brand identity. Why a "Rounded Book" Font? The logo is where easyJet's brand story begins
The critique is valid. A rounded font is inherently informal. If easyJet decided to launch a corporate law firm or a funeral home, this font would be a disaster. But for a leisure airline that flies families to Majorca and groups to Amsterdam, informality is an asset .
The choice of a "book" weight specifically, rather than a heavy or black weight, is a nod to content consumption. EasyJet’s in-flight magazine, Traveler , and their destination guides rely heavily on inspiring photography and storytelling.