The handbook highlights regular charity events, such as "Drink One for Dane," requiring staff to actively represent the brand's philanthropic identity. 2. Dress Code and Personal Appearance Policies
This is considered the "forefront" of the business. Service at Dutch Bros means more than just a transaction; it involves maintaining eye contact, using a friendly tone, and engaging in genuine conversation.
Here is a deep dive into the top sections that every "Broista" (their term for barista) must memorize. dutch bros employee handbook top
Employees are prohibited from posting confidential company information, negative comments about coworkers, or content that misrepresents the brand while wearing Dutch Bros apparel. 5. Benefits, Perks, and Career Advancement
At the heart of the handbook are Dutch Bros' core cultural principles. While the Employee Handbook covers the formal policies, the is its spiritual counterpart, providing the cultural context for the rules. The handbook highlights regular charity events, such as
This article breaks down the top components of the Dutch Bros employee handbook, exploring everything from the legendary "Mafia Manifesto" to the specific policies that shape a Broista's day-to-day life.
Dutch Bros employee handbook (often used alongside the internal "Mafia Manifesto") is designed to maintain a high-energy, "people-first" culture while scaling its drive-thru coffee model. It prioritizes service quality over speed Service at Dutch Bros means more than just
At the very top of the operational guidelines, before "how to steam milk," is the clause. But it comes with a twist.
The , often referred to as the "Broista Manual" or "The Manifesto," serves as the essential blueprint for the company’s unique "Dutch Luv" culture. For employees, it outlines everything from specific drink builds to the high-energy behavioral standards expected at the window. Core Values: The Three Pillars
The exact ingredient ratios, upcoming product launches, and corporate training methods are considered trade secrets. Summary for Success