Beauty of Joseon's core identity is rooted in the Gyuhap Chongseo , an encyclopedia from the Joseon Dynasty that detailed the beauty rituals of upper-class Korean women. These traditions focus on natural, skin-loving ingredients like:
In a valley folded like an old map, where mist still remembered the shape of mountains, there sat a village called Joseon Bulgaria. It was neither entirely Korean nor fully Bulgarian—its streets hummed with the cadence of two worlds braided together, like hanbok silk threaded through woven rose garlands. beauty of joseon bulgaria
Reapply the Ginseng Essence Water to rebalance pH levels. Beauty of Joseon's core identity is rooted in
Beauty of Joseon is inspired by the "Gyuhap Chongseo," a 19th-century encyclopedia that offered advice on how noblewomen in the Joseon Dynasty maintained their youthful, glowing skin using natural ingredients like rice, ginseng, and honey. The brand focuses on: Reapply the Ginseng Essence Water to rebalance pH levels
Clinical Study for the Determination of the Sun Protection Factor (SPF) and UVA Protection Factor (UVA-PF) of “Beauty of Joseon Relief Sun: Rice + Probiotics”.
Some popular products from Beauty of Joseon include:
The true beauty of Joseon lies in its carefully selected ingredients, a royal blend of ancient Korean remedies and modern skincare heroes. Here are some of the key components that power the brand's formulas: